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B.Des in UX

Bachelor of Design in User Experience

4-Year Bachelor of Design in User Experience (UX) program teaches how to design digital products that provide relevant user experiences. It is about understanding the needs of the users, creating a product roadmap based on these needs and then implementing the principles of UX design so that you get easy to use, simple product.


The day-to-day business operations of companies’ across the globe have changed with advancement of technology and rapid digitalization. ‘Design’ of digital product influences business decisions and that’s the primary reason of need of ‘UX Designers’ in industry. Our program in User Experience Design has been devised and designed by UX Industry professionals considering the needs of the job market.


ImaginXP is India’s leading curriculum organization that provides undergraduate and postgraduate degree programs in User Experience Design. We are partnered with 20+ renowned universities across India for the industry-led B.Des. - UX Course. ImaginXP’s 15000+ alumni of design professionals are working at leading organization across the country that includes Flipkart, Ernst and Young, Accenture, Infosys, Microsoft, Axis Bank, Adobe and more.

At ImaginXP, we believe in processes that help you think towards applying User Experience design methodologies to real-world applications for delivering the best UX to the users


Due to the growing digitalization of products and services, companies in a large number of industry segments are striving to improve the customer experience. As a result, there is a plethora of jobs available for UX designers in industry segments like Financial Services, Banking, Insurance, Media, Education, Hospitality etc. Further, the lack of credible UX courses has ensured that there aren’t enough UX designers. This disparity is an advantage to students learning UX design and design thinking. Given the practical nature of the program, the students will be ready to solve real-life problems and will be valuable assets to the industry segment they choose. Our University graduates are offered 100% placement assistance, with this program, and can explore various career paths as:

  • User Researcher
  • Information Architect
  • Wireframe Expert
  • Interaction Designer
  • Design Manager
  • Usability Analyst
  • Automotive UX Designer
  • Chat UI Designer
  • Information Visualization
  • Visual Designer
  • Voice UI Designer
  • Haptic UI Designer



  • Amazon
  • Netflix
  • Deloitte
  • HP
  • Intel
  • Make My Trip
  • KPMG
  • Infosys
  • Google
  • HCL
  • Flipkart
  • Virtusa
  • Tech Mahindra
  • Wipro



Bachelor of Design in User Experience program includes valuable industry experience through projects, assignments and industry internships. It’s taught by the best in-house faculty, accompanied with guest faculty from industry with expertise in UX. The program offers 100% placement assistance; therefore, students looking for well-paying jobs in numerous fields can opt for this program.

Course overview

  • Fundamentals of Design

Learn design guidelines for different platforms and operating systems. Understanding the principles and fundamentals of Design.

  • Principles of Design

Learn fundamental principles of screen design based on design guidelines and Cross platform screen design. Master yourself with the practical training in design for digital screens.

  • Visual Communication

Introduction to basic elements of visual design – detailed study of color, color wheel, visual hierarchy, legibility and readability, grid, layout etc. Training in visual design tools including lab session on elements of visual design and tools.

  • Empathy & User Study

Tools of empathy like Persona, Empathy Map and User Journey Map, Documenting Qualitative Research, Documenting Quantitative Research. Use of empathy mapping and customer journey mapping to understand user needs

  • Ethnography & People Design

To understand the users. To understand the user’s interaction with the environment, people and culture.

  • Service Design

Understanding tasks, processes and systems. Be able to find and execute user touch points, ecosystem diagram, value proposition map.

  • Design Thinking

Get to know what design thinking and wicked problem is. To comprehend and effectively use the tools and techniques to solve wicked problems

  • Information & Data Study

To understand the need of information and data study. Discern the facts after fully analyzing the information received from the user.

  • UI Design

Learning UI design guidelines for different platforms and operating systems Understanding the principles and fundamentals of UI Design.

  • Interaction Design

Learning the Importance and scope of Interaction design, User centered design, Design of interactive products. Learn the methods of interaction design.

  • Design for Rural India

Understanding the need of innovation in rural areas. To be able to understand the users and suggest ideas.

  • Design for Futuristic Technologies

To be able to have an understanding on futuristic technologies. To be able to practice and implement technologies in new ideas.

  • Imagin 6D UX Process

Learning to design with 6D process. Implementation of different tools and techniques at correct form and place.


  • Minimum 50% Marks in 10+2 (Any Stream)from a recognisedboard.