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B.A. - Event Management Course Overview

The Degree in Event Management is a professional programme that aims to equip the future managers with the necessary knowledge and skills in one of the most exciting and rapidly growing industry, the event industry. From the traditional community gatherings, festivals, fairs, and parades, today we get to see theme based, dramatic and larger than life social and cultural events with interplay of technology; along with of business events such as meetings, incentives, conferences, exhibitions, brand promotions, sports, entertainment, fund-raising events, and much more that are growing exponentially. Events today are economic and social drivers of many companies, cities, regions and countries, placing global demands and opportunities. As a fast emerging profession Event Management combines creativity, knowledge and experience.

 

Course Structure

Sr. No.

Subject Name

Credit

1

Introduction to Event Management

3

2

Basics of Event Management

3

3

 Event Planning

3

4

Event Coordination and Control

3

5

Event Marketing and Promotion

3

6

Event Financing and Accounting

3

7

Internship

6

8

Role of Design in Event Management

6

9

Managing Special Events

3

10

Branding and Advertising

3


 

Key feature:

The Programme in Event Management gives you in-depth theoretical as well as practical knowledge related to the Event Management process. This programme aims to equip learners with the necessary knowledge and skills in one of the most exciting and rapidly growing industry, the event industry. The main aim of this programme is to constructively utilize the talent of the youth and other aspiring learners who want to enter the field of Event Management. The event industry is throwing a foray of opportunities. As a fast emerging profession Event Management combines creativity, knowledge and experience. The programme attempts to integrate knowledge and skills in the domains of event practice.

Career outcomes:

Event Management is a multimillion dollar industry and is also called the 'business of experiences. The market for events has expanded to the point where the need for much better professional infrastructure and expertise is required. Events business has long existed as part of the tourism and hospitality industries, but events management as a standalone segment / industry is now commonplace. There has been a rapid development in event related services due to increased levels of specialisation and technical requirements for events. Events today are economic and social drivers of many companies, cities, regions and countries, placing global demands and opportunities. As a fast emerging profession event management combines creativity, knowledge and experience. Hence there is a need for more focused learning to bridge the gap between the growing need for trained professionals and their availability

Why study at Swarrnim:

Swarrnim gives every prospective designer a unique opportunity to learn specially designed major subjects in undergraduate programs to establish oneself in the industry. Specially designed and focused approach to Innovation and startup will make the students focus towards becoming entrepreneurs.

 

Entry requirements:

Any higher secondary pass student with 45% or above can apply for undergraduate program.

 

Facts & figures regarding course:

Swarrnim has almost 100 events across the year within and around the campus for the students to hone their skills in-house within the domain of event management.

 

How to Apply?

Admissions based on Design Entrance Examination basis. For further information please visit our website.

 

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