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BBA in Sports Management

BBA Sports Management Course Overview

The BBA Sports Management course is offered in partnership with MBA ESG, Paris, a globally recognised business school, based in Paris, France. Being an extension of this global brand, we are enveloped in the same values, practices and philosophy of the brand. ESG, Paris propounds and practices their pedagogy of “Learning by Doing”, over many decades by incorporating simulation games, activities and a robust industry-academic interface, within their pedagogy. They believe, and their alumni placement and feedback indicate, that learning happens best through organisation and exhibition. Following this established and proven path; this program has incorporated exciting & engaging group activities for each semester, over and above the semester courses, completion of which graduates will be awarded the much sought-after and globally-recognised Graduate Certificate from ESG, Paris.


Course Structure

Sr. No.

Subject Name


Sport Economics


Sport, Celebrity and Place


Sport Licensing & Merchandising


Sport Organization & Administration


Sport Marketing


Sport Psychology


Sport Broadcasting & Publication


Sport Analytics


Physiology of Sport, Exercise and Health


Sport Technology


Fundamentals of Sport Coaching


Project Management - League Operations


Key feature:

  • MBA ESG Paris Advantage: All semester-end activities lead to gaining the Global Graduate Certification.
  • Courseware vetted by the French sport industry and delivered by seasoned industry professionals.
  • Apprenticeship-type execution of the domain-relevant and contemporary specialisation courses.
  • Core courses are a delicate mix of foundational management functional subjects and pertinent but contemporary courses like Digital Marketing and Financial Management with GST.
  • Value-enhancement Initiatives: Sports Movie Analysis, Talent Portfolio Documentary, Merchandising & Retail Strategy for Sports Brands, Blueprint for a Differentiated Sports Event in association with The Spastics Society of India, Business Plan Generation, and Sports Management Conclave.
  • Personality development and transformation achieved through ability- and skill-enhancing components of the program.
  • Projects and employment opportunities with global sports companies, leagues, and brands in India.
  • Graduate Certificate from ESG, Paris, and BBA degree from Swarrnim Startup & Innovation University, Ahmedabad.

Career outcomes:

Career opportunities with this program include Team Management Associate; Sports Coaching & Physical Education Associate; Social Media Associate; Events Planning Associate; Sports Marketing Associate; Grassroot Development Associate; Content Creation; etc. Potential employers include Sports Leagues; Sports Media; Sports Brands; Sports Clubs, Sports Infrastructure; Sport Grassroot Organisations; and Sports Analytics Organisations.

Why study at Swarrnim:

Swarrnim gives you unique opportunity to learn specially designed major subjects in undergraduate programs to establish yourself in the industry. Specially designed and focused approach to Innovation and startup will make the students focus towards becoming entrepreneurs.


Entry requirements:

Candidates should have completed 10+2 / Class 12 with a minimum of 50% marks. 


How to Apply?

Admissions are based on Personal Interview with the Dean.

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