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MBA – Digital Marketing & E-Commerce Course Overview

The course is designed to develop and enhance the managerial and business acumen in the students alongside promoting the entrepreneurship skills in them. This has highly influenced the end users as well as every small and big organizations, employees and educational sectors associated with it in the last few decades. The main focus of MBA – Digital Marketing & E-Commerce at Swarrnim is to enhance the employability set of the students as well as the entrepreneurship skills amongst them

 

Course Structure

Sr. No.

Subject Name

Credit

1

Accounting for Business Decisions

3

2

Managerial Economics

3

3

Legal Aspects of Business

3

4

Business Research Methods

3

5

Organizational Behaviour

3

6

Basics of Marketing

3

7

Strategic Management 

3

8

Enterprise Performance Management

3

9

Start-up and New Venture Management

3

10

Introduction to Digital Marketing & e-Commerce

3

11

Search Engine Marketing 

3

12

Email Marketing

3

13

Social Media Marketing –I

3

14

Digital Branding

3

15

Content Marketing

3

16

Managing for Sustainability

3

17

Sales and Distribution Management

3

18

Social Media Marketing –II

3

19

Mobile Marketing

3

20

Web Analytics

3

21

Affiliate Marketing

3

22

Online Reputation Management

3

23

Brand Planning & Consumer Insights

3

24

Selling & Negotiation Skills Lab

3


 

Key feature:

The curriculum has been prepared keeping industry requirements in mind and it emphasises practical learning along with industry exposure. This programme guides students to tackle the complicated new media landscape and find the right strategies to reach a large and fragmented audience through creative campaigns. This course also teaches creative planning, marketing management, ideation and creative expression. This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you to realize the power of visualizing data with artful use of numbers found in the digital space.

Career outcomes:

Post Graduates from Swarrnim can expect a very resounding career at Managerial level after passing out post graduate level program from School of Business, Swarrnim Startup and Innovation University.

Why study at Swarrnim:

Swarrnim gives you unique opportunity to learn specially designed major subjects in undergraduate programs to establish yourself in the industry. Specially designed and focused approach to Innovation and startup will make the students focus towards becoming entrepreneurs.

 

Entry requirements:

Any Higher secondary pass student with 45% or above can apply for undergraduate program.

 

Facts & figures regarding course:

The students have received internship offers from reputed organizations.

 

How to Apply?

Admissions based on Personal Interview. For further information please visit our website.

 

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