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MBA – Sports Management Course Overview

The MBA Sports Management course is offered in partnership with MBA ESG, Paris, a globally recognised business school, based in Paris, France. Being an extension of this global brand, we are enveloped in the same values, practises and philosophy of the brand. ESG, Paris propounds and practices their pedagogy of “Learning by Doing”, over many decades by incorporating simulation games, activities and a robust industry-academic interface, within their pedagogy. They believe, and their alumni placement and feedback indicate, that learning happens best through organisation and exhibition. Following this established and proven path; this program has incorporated exciting & engaging group activities for each semester, over and above the semester courses, completion of which graduates will be awarded the much sought-after and globally-recognised Professional Certificate from ESG, Paris.


Course Structure

Sr. No.

Subject Name


Sports Merchandising


Sport Financing


Sports Management


Sports Diplomacy


E-Commerce for Sports


Retail Management for Sports


Brand Management for Sports


Sports Marketing


Sports Analytics


Indian Sports Management Activities


Key feature:

  • The MBA Sports Management program from MBA ESG ranks among the top 20 in Eduniversal's 'Best Masters Ranking' under the global sports management category.
  • Courseware vetted by the French sport industry and delivered by a mix of French and Indian industry professionals.
  • Curriculum includes sports marketing, merchandising, sports management, and diplomacy and sport financing, along with regular core management subjects.
  • Study trip to Paris including classes with MBA ESG students and a packed itinerary to experience French sporting culture and administration of sports.*
  • Projects, internships, and employment opportunities with global sports companies, leagues, and brands in India.

Professional Certificate from ESG, Paris, and MBA degree from Swarrnim Startup & Innovation University, Ahmedabad.

Career outcomes:

Career opportunities with this program include Sports Development Manager; Professional Sports Agent; Team Manager; Sports Marketing Manager; Sports Event Planner; Sports Analyst; Sports Technology Associate; Social Media Manager; etc. Potential employers include Sports Leagues; Sports Media; Sports Brands; Sports Clubs, Sports Infrastructure; Sport Grassroot Organisations; and Sports Analytics Organisations.

Why study at Swarrnim:

Swarrnim gives you unique opportunity to learn specially designed major subjects in undergraduate programs to establish yourself in the industry. Specially designed and focused approach to Innovation and startup will make the students focus towards becoming entrepreneurs.

Entry requirements:

Candidates should have completed 10+2+3 / 10+2+4 with a minimum of 50% marks from a recognized board. 

How to Apply?

Admissions based on Personal Interview. For further information please visit our website.


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